Creative iMedia
R093 – The Media Industry
Block 2 – Factors influencing product design
2.4 – Research methods and sources
Before a product is designed, research if often done to get an idea about other products that exist and what audiences want.
There are two types of research:
- primary research
- secondary research
These types of research can produce two types of information:
- qualitative information – words, opinions and views
- quantitative information – numbers
These are tricky to remember...
For each of the types of research, there are a handful of specific methods that you need to know.
It's useful to know the advantages and disadvantages of each research method as well as what they are used for.
Key learning to complete: