Syllabus content:
Block 2 content – PDF doc to download
Block 2 content – PDF doc to downloadNote: this syllabus content is a slightly amended version of the one published freely on the web by OCR. I have made very minor adjustments to remove some content less suitable for students to use and it is presented here simply to allow the children I teach to download a usable copy of the syllabus content. It is copyright OCR and reproduced here simply to make access easier for students. No attempt to claim copyright is being made, although I could have copied the text into my own interpretation...
Creative iMedia
R093 – The Media Industry
Block 2 – Factors influencing product design
Designing products is at the heart of what the media industry does.
The process involves a lot of different things, and this section of the syllabus is the longest by far. It's broken down into:
- 2.1 the purposes of media products and how this impacts style
- 2.2 client briefs
- 2.3 audience segmentation and demographics
- 2.4 research methods
- 2.5 media codes
The media codes section contains a lot of information which you'll have covered in your portfolio units. The idea of a media code is actually really easy once you get your head round it.