Creative iMedia
R093 – The Media Industry
Block 2 – Factors influencing product design
2.3 – Audience demographics and segementation
The audience are the people who will use the product.
It is important to think about the audience before you design a product. Audiences can be broken down into different demographic groups. This is called audience segementation.
The exam board lists eight different ways to segment an audience. This comes up quite frequently on exam papers with questions like: "Age is one demographic that can be used to segment an audience. Name two other types of audience segmentation".
In other words, learn the list!
Key learning to complete: